What started out as a way for PR departments to communicate with the media, press releases are still an effective way to get your information in front of a large audience. Combined with other marketing tactics, such as SEO and optimized videos located on your page, publishing a press release can help build links and result in more traffic back to your site. Press releases that take into consideration Google’s newest Hummingbird algorithm, which values the quality of written content rather than quantity, also have the ability to benefit from syndication by other news sources. Tracking the value press releases can have for your site is a key part to growing your web presence. Our legal marketing specialists are able to monitor the volume of internet hits your press release receives, what sites syndicate your release and other crucial metrics. As a full-service, boutique advertising agency, our mission is to...
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